The €659 Summer: Ibiza Trades Volume for Value
In one line: Nightly rates have jumped 8% to their strongest year-on-year gain of 2026, and owners are earning more per booking even as the peak month books a little later than last summer.
Domundos / Market Reports / July
Monthly analysis of short-term rental performance across Ibiza. Data: PriceLabs (July 2, 2026), Booking.com demand analytics, AENA airport statistics.
TL;DR
- Average daily rate has climbed to €659, up €49 (8%) on last summer, the sharpest year-on-year rate gain of 2026.
- Bookings are up 13% year-on-year, around 3,300 more reservations on the books than at this point in 2025.
- July is pacing behind last year at 54% booked versus 61% at the same date in 2025.
- August is holding level with last year and September is running slightly ahead. Demand is spreading later.
- The booking window has stretched to 50 days, six days longer than last summer.
Market at a Glance
Market Conditions: Higher Rates, a Slower July
The headline for July is price. The average daily rate across the Ibiza market now sits at €659, up €49 on the same point last summer. That is an 8% year-on-year gain, and it is the strongest rate growth the market has shown in 2026. Owners are earning materially more per night booked than they were a year ago.
Volume is up too. There are around 27,200 reservations on the books, about 3,300 more than at this date in 2025, a 13% increase. RevPAR has risen to €358, up €24 year-on-year, which tells you the rate gains are translating into real revenue per available listing rather than being cancelled out by softer occupancy.
The one soft spot is July occupancy itself. The peak month is currently 54% booked, against 61% at the same date last year. Last July ultimately closed above 72%, so there is runway, but the pace is behind and the gap will need last-minute demand to close. Part of this is a supply story: active listings sit at roughly 1,110, down 35 on last year. Fewer properties are competing, but the ones that remain are pricing higher and, in the peak month, filling a touch slower.
Ibiza Airport handled 9 million passengers in 2024, its highest figure on record. Visitor demand into the island is not the constraint. The pattern this summer is guests paying more and booking earlier, with the top of the peak filling later than it did a year ago.
Pricing and Booking Behaviour: Rates Rise, Windows Lengthen
The €659 average masks a wide spread by property size. PriceLabs market data puts the median booked nightly rate for a 2-bedroom at €316 and a 3-bedroom at €525. A 4-bedroom villa books at a median of €685, a 5-bedroom at €940, and a 6-bedroom at €1,271 per night. The larger the villa, the further above the market average it sits.
The median booking window has stretched to 50 days, six days longer than last summer. Guests are committing further out. That gives owners more time to manage pricing as the stay date approaches and less pressure to discount into late gaps. It also raises the cost of a late cancellation, worth keeping in mind when setting peak-week policies.
Length of stay holds at a median of 3 nights across the market, rising to 4 nights for properties with three or more bedrooms. The bulk of demand continues to fall in the 3 to 7 night band.
Friday and Saturday remain the strongest nights, both booking near 56% occupancy for the July and August window, with Thursday close behind at 52%. Midweek sits around 47%. The weekend premium is real, and owners with flexible minimum-stay rules have room to work the Monday to Thursday gap without touching headline weekend rates.
Who Is Coming to Ibiza in 2026
The top five source markets remain Spain, Italy, the United Kingdom, France, and Germany. International guests account for roughly 75 to 80% of demand, with domestic Spanish travellers making up most of the balance.
Couples are the dominant traveller type, ahead of groups and families. Solo demand in the short-term rental segment is minimal. Mobile continues to drive the majority of search activity, with desktop at around a third, so lead photos and headline pricing do most of the conversion work on a phone screen.
Forward Look: Demand Is Spreading Later
As of July 2nd, July 2026 shows 54% occupancy booked, against 61% at the same point in 2025. That is a real gap in the peak month, though last July closed above 72% and the lengthening booking window means some of the difference reflects a slightly later booking rhythm rather than lost demand.
August tells a healthier story. It is 47% booked now versus 48% at this date last year, effectively level, and last August finished above 75%. September is running slightly ahead of last year’s pace, 32% booked versus 31%, pointing to a shoulder season that keeps getting stronger.
PriceLabs flags the following dates as showing above-average occupancy compared to surrounding periods:
- 9–13 August+5.1%
- 23–27 July+4.2%
- 19–23 October+4.3%
- 21–25 September+4.1%
- 30 Dec – 1 Jan+3.3%
The October and late-September spikes reinforce the shoulder-season signal. The New Year window appearing this early is worth noting for owners who keep availability open in winter.
Strategy Recommendations for Ibiza Villa Owners
Where specific July weeks are lagging, drop the minimum stay from seven to five nights for Monday to Thursday arrivals rather than dropping price. That fills midweek softness while protecting your weekend rate, which the day-of-week data shows guests will pay.
The 9 to 13 August window is showing the strongest demand spike on the calendar. Make sure your pricing tool has a premium loaded across those dates before they book up at standard rates.
Open and price the shoulder season.
Late September and mid-October are again showing demand spikes, and September is pacing ahead of last year. Owners who keep availability open and price these windows properly can add revenue well after the August peak has passed.
Published monthly by Domundos. Data reflects Ibiza short-term rental market conditions as of June 9, 2026. Sources, Airdna, PriceLabs, booking.com, AENA, IBESTAT, INE.
